How Maturepreneurs' Wisdom & Experience Are Redefining Entrepreneurship | Jannette Anderson

How Maturepreneurs' Wisdom & Experience Are Redefining Entrepreneurship | Jannette Anderson

Maturepreneur Movement Takes the Lead!

🎙️On this episode of the Marketing Boost Solutions Podcast, Captain Marco Torres welcomes aboard the bold and brilliant Jannette Anderson—founder of Bodacity and fearless leader of the MaturePreneur Movement. With 40+ years of marketing, sales, and strategy experience, Jannette shares why now is exactly the right time for seasoned entrepreneurs—aka “Wisdom Workers”—to hoist their sails, chase purpose, and build businesses that matter. Jannette shares her mission to empower seasoned entrepreneurs who may feel overlooked or undervalued due to their age, offering valuable insights and actioanable advice for those looking to embark on or enhance their entrepreneurial journey.
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The Value of Maturepreneurs

Dispelling Myths About Age and Adaptability

Jannette Anderson begins by addressing a common misconception: that older individuals are too set in their ways to adapt to new business environments. She passionately argues that maturepreneurs possess a unique blend of experience, emotional intelligence, and contextual innovation that younger entrepreneurs may lack. With extensive backgrounds in various fields, older entrepreneurs bring a depth of knowledge that can lead to more effective decision-making and innovation.

The Perfect Storm of Opportunity

The current workforce is experiencing a significant shift, with a growing number of baby boomers and older generations entering entrepreneurship. This demographic shift presents a "perfect storm" of opportunity, as many older individuals seek to create new income streams due to insufficient retirement savings or a desire to remain active and engaged. She emphasizes that maturepreneurs are not just filling a gap but are actively contributing to the business landscape with their wealth of experience and wisdom.

Challenges Faced by Maturepreneurs

Overcoming Ageism

Despite the opportunities, maturepreneurs face several challenges, with ageism being one of the most significant hurdles. Systemic ageism manifests in hiring practices and workplace cultures that favor younger candidates, often leading to older individuals being overlooked for job opportunities. She shares a poignant example of a friend who, despite her qualifications and experience, has faced rejection due to her age.

Internal Barriers and Self-Doubt

Internally, many maturepreneurs grapple with self-doubt and uncertainty about their ability to succeed in a new business landscape. Jannette emphasizes the importance of overcoming these internal barriers, encouraging older entrepreneurs to redefine their purpose and vision for the future. She highlights that many individuals have spent their lives prioritizing the needs of others, leaving them unsure of what they truly want for themselves.

The Importance of Purpose

Finding Fulfillment and Well-Being

Jamnette stresses that finding purpose is crucial for both personal fulfillment and overall well-being. Research indicates that individuals with a sense of purpose tend to live longer, healthier lives. Conversely, those who feel isolated or lack direction may experience negative health outcomes. This underscores the importance of maturepreneurs not only for their own well-being but also for the broader community.

Aligning Identity with Goals

Jannette references a conversation with Neil Cobain, a successful businessman and speaker, who highlighted the distinction between educational and transformational speeches. Educational speeches focus on actions—what needs to be done—while transformational speeches emphasize identity—who we need to become to achieve those actions. She argues that society often prioritizes doing and having over being, which can lead to a sense of drudgery in work. She believes that understanding our "why"—the purpose behind our actions—can help align our identity with our goals, making the journey more fulfilling.

Market Opportunities for Maturepreneurs

Tapping into an Overlooked Demographic

Jannette points out that the maturepreneur demographic is often overlooked by marketers and businesses. While many companies target the "decline market" with products aimed at older individuals, there is a significant opportunity to cater to the active, engaged, and entrepreneurial spirit of maturepreneurs. With a substantial portion of wealth held by baby boomers, businesses that recognize and address the needs of this demographic can tap into a lucrative market.

Practical Marketing Tips

Jannette shares practical tips for marketing to the mature audience:

• Clear, Accessible Communication: Use larger font sizes and straightforward language that respects the intelligence of older individuals.

• Highlighting Experience: Emphasize the benefits of experience rather than simply listing qualifications. Communicate how skills can solve problems for potential clients, framing experience as a valuable asset.

• Addressing Desires: Focus on the desires of this demographic, such as the need for legacy, meaning, and value.

Building a Supportive Community

The Importance of Community

Jannette highlights the significance of community and support for maturepreneurs. She recounts her conversations with fellow entrepreneurs who started their businesses later in life, emphasizing the value of collaboration and shared experiences. Sheencourages listeners to seek out resources and support tailored to their specific stage in business, rather than relying on generic solutions.

Identifying Your Stage in Business

Understanding where you are in your entrepreneurial journey is crucial. Jannette offers complimentary calls to help individuals assess their current situation and identify the next steps they should take. This personalized approach aims to prevent entrepreneurs from investing in programs that may not be suitable for their stage of development.

The Power of Collaboration

Both Marco and Jannette stress the importance of collaboration and building a supportive network. They share personal anecdotes about how working with others and leveraging collective wisdom can lead to success. Jannette encourages maturepreneurs to seek out partnerships and hire team members who complement their skills, allowing them to focus on growth and innovation.

Leveraging Automation for Growth

The Role of Automation

Marco Torres emphasizes the importance of automation in business, particularly for entrepreneurs. Reflecting on his own experiences as an internet marketer since the 1990s, he notes how much easier it is now to access tools and resources that can help streamline business operations. He introduces Automation Booster, a platform designed to help entrepreneurs automate their marketing efforts, allowing them to focus on growth while managing their time effectively.

Workshops and Resources

Defining Vision and Monetizing Passions

Jannette mentions upcoming workshops designed to help individuals define their vision and monetize their passions. She emphasizes the need for maturepreneurs to build their businesses around their lives, rather than the other way around. This approach allows for a more balanced and fulfilling entrepreneurial journey.

Final Words of Wisdom

Embracing Your Unique Gifts

As the episode wraps up, Jannette shares her belief that it is never too late to pursue your dreams. She encourages listeners to take action and embrace their unique gifts and experiences. The message is clear: if you have the desire to make a difference, now is the time to get started.

Conclusion

This episode of the Marketing Boost Solutions Podcast serves as an inspiring reminder that age should not be a barrier to entrepreneurship. With the right support, resources, and mindset, maturepreneurs can thrive and make meaningful contributions to the business world. Whether you are just starting out or looking to grow your existing business, the insights shared by Marco and Jannette provide valuable guidance for navigating the entrepreneurial landscape.

By recognizing the value of experience, emotional intelligence, and purpose-driven entrepreneurship, both individuals and organizations can benefit from the contributions of older entrepreneurs. The episode serves as a call to action for listeners to embrace the maturepreneur movement and consider how they can support and engage with this vibrant community.

Connect with Jannette below:
💻 Website: https://maturepreneur.world/home
🔗 LinkedIn: https://www.linkedin.com/in/jannetteanderson-bodacity-ca/
📺 YouTube: https://www.youtube.com/channel/UCJ1tPII1iCBRLWeQn1D6EXQ