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Customer Obsession: Implementing Game-Changing Customer Experience Strategies | Jason Friedman

May 07, 20243 min read

Customer Obsession:
Implementing Game-Changing
Customer Experience Strategies
with Jason Friedman

The Ultimate Customer Experience Breakthrough Strategy

🎙️ In this episode of the Marketing Boost Solutions Podcast, we are featuring our remarkable guest, Jason Friedman, a maestro in the art of customer obsession. He is an expert at teaching entrepreneurs how to Obsess over their Customers’ Success | Combining the Art of Storytelling with the Science of Human Behavior to Create Unforgettable Experiences. Jason is a theater nerd turned serial entrepreneur, passionate about coaching, supporting, and championing other entrepreneurs to grow and scale their businesses.

Currently, Jason is the CEO of CXFormula, working with fast-growing, entrepreneurial companies to help them grow and scale businesses that give them stability, purpose and energy to work smarter and live better using his proprietary Kinetic Customer Formula. In this episode, learn from the insights of a leader whose strategies have earned him accolades like Ernst and Young’s Entrepreneur of the Year, and propelled multiple companies to the top of the Inc. 5000 list.

Creating remarkable customer experiences goes beyond over-delivering every time. It's about finding the perfect balance of high and low notes to wow your audience. Are you ready to change the game?

  • From Stage Lights to Business Insights
    My conversation with Jason was nothing short of inspiring. As someone who shares a background in theater and the rock concert scene, I was fascinated by how Jason's journey in the performing arts has shaped his approach to business. He shared how a simple nudge from a friend to audition at a summer camp led him to discover his passion for the behind-the-scenes magic of theater. This passion evolved into a unique system that applies theatrical techniques and storytelling to businesses, transforming the customer experience into something truly remarkable.

  • The Kinetic Customer Formula: Crafting Seamless Journeys

    Jason introduced us to his proprietary Kinetic Customer Formula, a game-changer for businesses struggling to engage with their customers. He explained that many businesses unintentionally create obstacles that hinder the customer experience. His formula is about understanding the customer journey from their perspective, identifying friction points, and crafting a fluid, seamless experience that turns customers into raving fans.

  • Common Mistakes and Powerful Solutions
    In this episode, Jason highlighted common mistakes business owners make, such as not truly understanding their customers beyond demographics. He stressed the importance of delving into customers' needs, desires, and cognitive biases. Setting and managing expectations is also crucial for creating satisfying and loyal customer relationships.

  • The Art of Over-Delivery

    Jason offered a fresh perspective on the concept of over-delivery. He argued that over-delivering consistently can create an expectation of over-delivery, which then becomes the norm and loses its impact. Instead, he suggested finding key moments to exceed expectations, creating a dynamic range in the customer journey akin to a symphony with varying tones and tempos.

  • Leveraging Moments That Matter

    To illustrate his point, Jason used the analogy of a "one percenter," where small, thoughtful gestures at the right moments can have a significant impact on the customer experience. It's about managing the balance between meeting expectations and finding opportunities to surprise and delight customers.

    In a generous move, Jason is offering a free resource, sharing how it will help your entrepreneurial journey. He emphasized his mission to make a positive impact and help others achieve business breakthroughs, moving beyond revenue to focus on the influence he can have. Check the episode to find our more about this. Your engagement is what fuels this show, and I invite you to subscribe and share the episode with friends and fellow entrepreneurs.

    Learn more about Jason Friedman:


    : https://www.facebook.com/cxformula/

    Instagram: https://www.instagram.com/cxformula/

    Twitter: https://twitter.com/CXFormula

    LinkedIn: https://www.linkedin.com/company/cxformula

Remember, the journey to customer obsession is not just about the destination but about the transformative experiences we create along the way. Stay tuned for more episodes that will help you captivate your audience and achieve the standing ovation your business deserves.

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