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How to thrive in the New Influencer Economy | Kurt Uhlir

March 13, 20243 min read

How to thrive in the New Influence Economy | Kurt Uhlir


Is your business equipped to adapt to the rapid changes in digital marketing?

In today's digital age, the dynamics of marketing have undergone a seismic transformation, courtesy of groundbreaking technologies. Gone are the days when businesses thrived without the virtual realm of blogs, social media, and YouTube. Our special guest this week, Kurt Uhlir, is a globally-recognized 10x marketer and business growth expert. He is not just a business coach, with a repertoire spanning hyper-growth companies and mid-market marvels, he's a beacon of wisdom in the realm of B2B marketing.

  • The Man Behind the Business Acumen
    Kurt is not just a business coach; he's a seasoned entrepreneur who has been in the trenches of business growth. With a history of building businesses from the ground up and being part of hypergrowth companies, Kurt brings a wealth of experience to the table. His expertise lies in B2B marketing, particularly with mid-market companies. However, his passion extends to guiding small business owners and solo entrepreneurs, some of whom he has proudly taken to the White House for their Made in America initiatives.

  • The Mission: High Achieving Servant Leadership

    Kurt's goal is to redefine leadership and business growth. He has turned down book offers to focus on keynote speaking about high achieving servant leadership and innovative team growth strategies. His approach has caught the attention of major publishers like HarperCollins, who recognize his unique leadership style. Kurt's website serves as a hub for those eager to learn about modern marketing and leading teams with a fresh perspective.

  • The Influence Economy and Modern Marketing

    Kurt emphasized the importance of influence in today's economy. For small businesses, building influence doesn't necessarily require a massive budget but rather a strategic approach to content creation and partnerships. He suggested leveraging relationships with non-competitive service providers and creating valuable content that can be shared with their audiences. This approach not only positions business owners as experts in their field but also keeps them top of mind for potential customers.

  • The Power of Collaboration and Content

    Kurt shared a brilliant strategy for building influence through collaboration. By partnering with realtors or other home service providers, business owners can offer valuable seasonal tips or conduct interviews that provide useful information to homeowners. This content can be easily created and distributed with the help of virtual assistants, ensuring a consistent presence in the community and establishing the business owner as a trusted resource.

  • Adapting to the Digital Advertising Shift

    We also discussed the changing landscape of digital advertising, particularly the impact of privacy policy changes on targeting and lead generation. It's crucial for businesses to adapt their strategies to these changes and find creative ways to capture customer information. Whether it's through sales funnel templates or incentivizing customers in physical spaces, the goal is to build a database of contacts and nurture those relationships over time.

The overarching message from our conversation is clear: learning from others, experimenting with new ideas, and continuously striving to do more are key to business success. Leveraging technology and virtual assistants can help streamline operations and drive growth, but it's the willingness to adapt and the commitment to providing value that truly sets successful entrepreneurs apart.

As we navigate the influence economy, remember that building a brand or influence takes time and effort, but the rewards are well worth the investment. Keep experimenting, keep learning, and keep pushing the boundaries of what's possible in your entrepreneurial journey.

Find out more about Kurt below: 

Website: https://kurtuhlir.com/

LinkedIn: https://www.linkedin.com/in/kurtuhlir

Twitter/X: https://www.twitter.com/kurtuhlir

Instagram: https://www.instagram.com/kurtuhlir/

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