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Rev Up eCommerce Success with this Winning Ad Strategies! | Nikki Lindgren

April 23, 20243 min read

Rev Up eCommerce Success with this Winning Ad Strategies! | Nikki Lindgren

Maximize Your eCommerce Potential 🌟


🎙️ In this episode of the Marketing Boost Solutions Podcast, we are featuring Nikki Lindgren, founder and managing partner of Pennock.  Recognized for her expertise in expanding Direct-to-Consumer (DTC) businesses, Nikki achieves remarkable success in driving customer acquisition and revenue growth. She led the management of over $100 million in digital media, guiding both high-growth tech startups and established household brands. From strategic planning to achieving remarkable Return on Advertising Spend (ROAS), she empowers her clients to leverage their strengths and elevate their brands to new heights.

  • The Pennock Approach to Scaling DTC Businesses
    Nikki Lindgren is no stranger to the world of direct-to-consumer marketing. Since establishing Pennock in 2020, she has been at the forefront of supporting emerging brands in the beauty and lifestyle space. We delved into the nuances of allocating ad spend based on business type and revenue expectations. She stressed the importance of adjusting budgets based on performance and shared her expertise on finding the right mix of media for online retailers.

    One of the most critical aspects Nikki emphasized was understanding the target customer persona. Strategic placements for ad campaigns are essential, but they must be supported by effective sales funnels and landing pages tailored to drive conversions. It's this tailored approach that sets Pennock apart and has led to their success in the industry.

  • The Impact of Data Tracking Changes on E-Commerce

    Our conversation took a turn towards the challenges and changes in online marketing, particularly the impact of third-party data tracking on e-commerce stores and ads on platforms like Facebook. Nikki highlighted the decreasing reliability of data connections, exacerbated by the low percentage of iPhone users allowing their usage to be tracked. This shift underscores the importance of deeply understanding customer behavior and pain points.

  • The Value of Expertise in Digital Marketing
    As a podcaster who has run thousand dollars in ad spend, I've learned the importance of focusing on one's strengths and hiring experts to handle specific tasks, such as setting up pixel tracking and running Facebook ads. Nikki echoed this sentiment, advising businesses to weigh the cost of outsourcing against the time and resources it would take to learn and execute tasks internally.

    We also discussed the potential for businesses to initially work with an agency to grasp the intricacies of digital marketing before taking the reins in-house. The value of working with an agency to optimize marketing aspects like landing pages, messaging, email sequencing, and conversions cannot be overstated, especially in the early stages of a business.

  • A Special Offer from Pennock

    Here's a special offer from Pennock exclusive for you: a three months of free ad management for qualifying clients in the beauty, lifestyle, and fashion space. This offer is particularly geared towards direct-to-consumer e-commerce brands looking to elevate their digital marketing efforts. To qualify for this offer, your business don't need to have a specific dollar amount spent on ad campaigns. Instead, Nikki's team will assess its overall health and its marketing mix. Interested businesses can reach out to her and the team mentioning this podcast to take advantage of the offer. Check the links below:



I encourage you to share this episode, subscribe to the podcast, and leave your comments or reviews. And don't forget to reach out to Pennock for the special offer – it might just be the game-changer your business needs.

Remember, in the fast-paced world of digital marketing, staying informed and utilizing expert resources can make all the difference in scaling your business to new heights.

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