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Ace the Real Estate Market. Rise Above the Competition | Steph Crawford

April 02, 20244 min read

Ace the Real Estate Market.
Rise Above the Competition |
Steph Crawford

From Giving Back to Closing Deals, Learn How to Ace the Competitive Real Estate Market…


🎙️Imagine having a business that grows and thrives, even when you're not there! Running a small business is like navigating a complex labyrinth. Systems, processes, and guiding principles—these aren't just buzzwords; they are the foundation of a business that thrives independently.  In the latest MBS Podcast episode, we dove deep into how documenting these key elements ensures consistency and scalability, allowing business owners like you to step back without compromising on performance. It's about creating a machine that runs smoothly, whether you're in the driver's seat or not.

Join me with my special guest,
Michael Morrison, the Founder & CEO of BOSS Business Ownership Simplified for Success, and one of the top business coaches in the industry. He has owned numerous businesses and has consulted countless small business owners to build multi-million dollar organizations. We explored the nuts and bolts of creating systems, defining principles, and the magic of surrounding yourself with a dream team. Michael's story is nothing short of a thriller, with twists that led him from a harrowing kidnapping to becoming a beacon of hope for entrepreneurs. His tale is a testament to overcoming adversity and a sneak peek into the resilience required for business success.

  • From Philanthropy to Real Estate: Steph Crawford's Journey
    Steph's story is a testament to the power of a career pivot. Transitioning from the world of philanthropy to real estate, she has not only found success but has also managed to bring a sense of community and giving back to her business model. Her multi-million dollar production in the Boston market is a clear indicator of her expertise and dedication.

  • The Art of Real Estate Marketing

    In our conversation, Steph delved into her unique marketing techniques that have helped her stand out in a competitive industry. She shared a particularly creative strategy that involves sponsoring housewarming parties for her clients. By compensating clients for food and beverages and conducting a drawing at these events, she engages attendees and generates potential leads, showcasing her innovative approach to marketing.

  • Overcoming Challenges with Honesty and Humor
    Steph also opened up about the challenges she faces in her transactions, such as dealing with a buyer's lender's concerns over credit issues. Her emphasis on honesty and transparency in communication is a valuable lesson for all professionals. She even shared a humorous anecdote about managing an open house with 20 puppies and seven kittens, illustrating the unexpected situations real estate agents can encounter.

  • Building Community and Networking

    Networking is crucial in real estate, and Steph highlighted the importance of building authentic relationships. She plans marketing activities throughout the year, including sponsoring taco truck gatherings and egg hunts, and leverages traveling shows to connect with potential clients. Her approach is about delivering value without expecting immediate returns, focusing on the long-term benefits of genuine connections.

  • The Power of Coaching and Intentional Growth

    Steph and I both agree on the importance of investing in oneself. She encourages hiring a coach to stay on track with goals, citing the success of coaching programs like those led by Tom Ferry. Drawing a parallel to Tom Brady's numerous coaches, I emphasized that having a business coach is a crucial step in following a path to success without stumbling over avoidable obstacles.

Steph's parting advice is to focus on what's important and be intentional about the outcomes you seek. Surround yourself with supportive people, and don't hesitate to seek guidance from a coach. Her insights are not only valuable for real estate professionals but for anyone aiming to build a successful business.

I want to extend my heartfelt thanks to Steph for joining me on the podcast and to you, our listeners, for tuning in. If you found value in our conversation, please like, share, and subscribe to our channel. Your engagement helps us grow and continue to bring you valuable content. Stay tuned for the next episode of Marketing Solutions, where we'll continue to explore innovative strategies and insights to boost your marketing efforts.

Thank you, and remember, in the world of business and real estate, it's not just about the properties—it's about the people, the connections, and the stories that make each transaction unique.

Connect with Steph below:

Website: https://stephcrawfordrealty.com/

Instagram: https://www.instagram.com/stephcrawfordrealty/

Facebook: https://m.facebook.com/stephccrawford1

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