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Railway City Brewing Company:
A True Community Cornerstone
🎙️In the ever-competitive world of craft brewing, standing out requires more than just a great product. It demands a deep connection with the community, innovative marketing strategies, and a diverse range of offerings. In the latest episode of MBS Podcast, we're joined by our special guests, Kyle Little from Railway City Brewing Co., along with Thomas Alexander from House of Arms and our very own, Andre Roy from Marketing Boost. This blog post delves into their key insights, offering actionable advice and detailed explanations to empower other craft breweries into navigating these challenges and thriving in the industry.
Creating a Community Hub Through Events
Diverse Event Offerings
Kyle Little emphasizes the importance of creating a community hub through diverse events. Railway City Brewing Company hosts a variety of events to attract different segments of the community:
Trivia Nights: Held on Wednesday nights, these events have become a staple, drawing large crowds, especially in the summer.
Weekend Events: These include Super Bowl tailgate parties, open mic nights, art showcases, and drag nights, catering to a wide range of interests and communities.
Special Events: Upcoming events like the arm wrestling event sponsored by Marketing Boost highlight the brewery's commitment to unique and engaging activities.
Identify Community Interests: Survey your community to understand their interests and plan events accordingly.
Collaborate with Local Artists and Performers: Partner with local talent to create events that showcase their work and attract their followers.
Promote Inclusivity: Host events that cater to diverse groups, ensuring everyone feels welcome.
Enhancing the Customer Experience
Kyle discusses the importance of the customer experience, particularly in the brewery's retail taproom and patio. By creating inviting spaces, Railway City Brewing Company encourages repeat visits and word-of-mouth promotion.
Actionable Tips:
Invest in Comfortable Spaces: Redo patios and taprooms to make them more inviting.
Offer a Variety of Products: Cater to different preferences by offering non-alcoholic options, mixed drinks, and snacks.
Focus on Customer Service: Train staff to provide excellent service, enhancing the overall experience.
Strategic Marketing and Distribution
Overcoming Competition
Kyle identifies competition as a significant challenge, not just from other breweries but from various entertainment options. To stand out, Railway City Brewing Company focuses on providing unique experiences and leveraging their prime location.
Highlight Unique Selling Points: Emphasize what makes your brewery unique, whether it's your events, location, or product offerings.
Engage on Social Media: Use social media to promote events and engage with your audience.
Leverage Word-of-Mouth: Encourage satisfied customers to spread the word about your brewery.
Expanding Distribution Channels
Railway City Brewing Company sells through multiple channels, including LCBO, Beer Store, licensee agencies, and their own retail store. Kyle emphasizes the importance of diversifying sales channels to reach a broader audience.
Build Relationships with Retailers: Establish strong relationships with local bars, restaurants, and retail stores to expand your distribution network.
Offer Incentives: Use promotions and incentives to encourage establishments to carry your products.
Monitor Legal Restrictions: Stay informed about legal restrictions on promotions and pricing to ensure compliance.
Innovative Marketing Strategies
Using Incentives and Promotions
Andre from Marketing Boost discusses the potential for joint promotions with local restaurants and bars. By offering incentives, Railway City Brewing Company can encourage these establishments to carry their products and promote them to their customers.
Develop Joint Promotions: Partner with local businesses to create mutually beneficial promotions.
Offer Value-Added Incentives: Provide incentives that add value for both the establishment and the customer, such as discounts or exclusive offers.
Track Results: Monitor the effectiveness of promotions to refine your strategies.
Creating New Brews
Kyle explains the thought process behind creating new brews, including seasonal releases and innovative recipes. This approach keeps the product line fresh and exciting for customers.
Experiment with Seasonal Brews: Develop seasonal brews to keep your offerings fresh and attract repeat customers.
Innovate with Recipes: Experiment with new ingredients and brewing techniques to create unique products.
Gather Customer Feedback: Use customer feedback to refine your recipes and ensure they meet market demand.
The insights shared by Kyle Little, Thomas Alexander, and Andre Roy highlight the importance of community engagement, strategic marketing, and innovative product development in the craft brewing industry. By hosting diverse events, enhancing the customer experience, expanding distribution channels, and using creative marketing strategies, Railway City Brewing Company has successfully built a strong community presence and expanded their reach.
For others who are looking into thriving in a competitive market, these strategies offer valuable guidance. By focusing on community engagement, leveraging unique selling points, and continuously innovating, you too can create a loyal customer base and drive business growth.
Don't miss out! Explore more about Railway City Brewing Co. and our upcoming event through the links below.
Website: railwaycitybrewing.com
Facebook: Railway City Brewing Co.
Instagram: @railwaycitybrewing
Kyle's Facebook Profile: Kyle Little
Join us and enjoy exclusive rewards as Marketing Boost sponsors this upcoming Arm Wrestling exclusive event on July 30th, 2024, from 6pm to 9pm at Railway City Brewing. Special guests include 8-time World Champion Arm Wrestler Sara Backman, Master Trainer Tim Tallmadge, and the Flash Corey Miller. This exclusive event promises exciting prizes including a $500 Hotel Savings Card for Loyalty Members and a chance to win a 5-day Mexican getaway vacation!
I hope these highlights spark your curiosity and entice you to tune into our latest episode. Trust me, you won't want to miss the full conversation!
Cheers to great beer and even greater community spirit! 🍻